Steve Ballmer: "We [at Microsoft] have prided ourselves on always being the cheapest guy on the block--we were going to be higher volume and lower priced than anybody else out there, whether it was Novell, Lotus or anybody else. . . One issue we have now, a unique competitor, is Linux. We haven't figured out how to be lower priced than Linux. For us as a company, we're going through a whole new world of thinking."
Ballmer: Linux Changed Our Game, by Rich Cirillo in
VARBusiness, July 15, 2002