I'm almost speechless: Cool-2B-Real.com.
Some explanatory text from StevenF: "Staggered by the realization that more and more teenagers, especially girls, are adopting a vegetarian diet, an alarmed National Cattlemen's Beef Association launches a web site called "Cool 2B Real". It currently features a poll "What type of beef do you most like to eat with your friends?", a chat room, and a selection of handy snack recipes, each featuring delicious, juicy beef!"
Three words: Fast Food Nation.