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May 07, 2003

Capitalism Refined

"Hyperreal media, [Jean] Baudrillard proposed, are the ultimate refinement of capitalism, generating desire for consumption simply by manipulating the simulation of the moment. Selling people beliefs, hopes, and distractions generates profits at the same time it pacifies and neutralizes possible resistance from consumers. There are only a few necessities of life to turn into products, but an infinifty of symbols, and a pacified population of symbol-consumers, in hyperreality."

-Howard Rheingold, Smart Mobs (the Dead Tree, not the blog)

This is the subject matter of Fight Club, and what Marilyn Manson was talking about in his interview in Bowling for Columbine ("They pump you full of fear, cut to commercial, then you go consume," etc.)

Posted at 09:50
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