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« 5 de Mayo | Main | Capitalism Refined »

May 07, 2003

Future of Advertising

Doc Searls: "If you want to see the future of advertising, and of the stuff it supports, consider the growing fortunes of Overture and Google."

...

"Like I said here, the new advertising game is low-overhead classifieds with high accountability. The holy grail: Ads that work by making themselves useful. Period. We're almost there."

Posted at 09:28
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