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June 08, 2003

Mass Class

TrendWatching.com: "The ongoing democratization of luxury (read: quality consumer goods and services at ever decreasing prices) has created powerful icons of new-style mass consumption..."

"These companies cater to what TRENDWATCHING.COM has dubbed MASS CLASS: the hundreds of millions of global consumers who are now unified in their quest for the best deals on offer on a global scale in virtually each B2C category."

So on the apparent level, alas, we exist to consume...?

[via AdRants]

Posted at 19:31
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