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Grassroots

Wired, How the Internet Invented Howard Dean:

Gary Wolf: "Three thousand is a small number. But all campaigns depend on a feedback loop, and 3,000 passionate supporters who are connected via the Internet are influential in a way that an equivalent crowd would never be if you had to gather it via direct mail or a telephone survey."

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Howard Dean: "A lot of the people on the Net have given up on traditional politics precisely because it was about television and the ballot box, and they had no way to shout back," he says. "What we've given people is a way to shout back, and we listen - they don't even have to shout anymore."

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Joi Ito: "You're not a leader, you're a place. You're like a park or a garden. If it's comfortable and cool, people are attracted. Deanspace is not really about Dean. It's about us."