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January 17, 2004

CBS: Move On

Scott Rosenberg:

"MoveOn wants to run the winning ad in its 'Bush in 30 Seconds' contest during the Super Bowl. Advertising Age quotes a CBS spokesperson saying that "he didn't think it was likely that the spot would pass standards and practices."

"The MoveOn 'Child's Pay' ad is a substantive argument about the deficit, contains no allusions to Nazism and features images far tamer than overgrown men battering one another for possession of a scrap of pigskin. If CBS refuses to run it, MoveOn should mobilize a mass boycott of the network. Hell, we wouldn't miss much.

Update: Here's Lessig on the matter:
"CBS is said to have refused to run MoveOn’s winning ad, citing its policy not to run commercials dealing 'with controversial issues of public importance.' CBS will instead run ads from the White House Office of National Drug Control Policy — apparently an issue of public importance that is not controversial. Who would of thought an ad criticizing a $1 trillion deficit was more “controversial” than an ad about the war on drugs?"

Posted at 15:24
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